Features
Trooper Lu’s Searching for Prized Recruits
~ Sponsored Content ~ Sydney couple Justin and Simone Chisholm steadily established themselves among Australia’s leading Yamaha motorcycle retailers and are now they’re turning their considerable energies and acumen to the bicycle industry. The duo established Trooper Lu’s Bicycles in Liverpool last October, an offshoot of their successful Trooper Lu’s Garage motorcycle business, and have…
Rubber Side Down – Homegrown Innovation
~ Sponsored Content ~ Established just 12 months ago, Rubber Side Down is a premium MTB apparel brand based in Adelaide. Their mission statement is to bring innovation to the market in locally manufactured clothing, and their new Cargo Base Layer serves as a great example of this. With three large pockets at the back,…
Lighting the Way for Cycling Progression
The once humble bicycle light is fast becoming a beacon for the progress of bikes – both figuratively and literally. Figuratively, as increasingly compact and powerful lighting systems encapsulate the quickening maturity and technological progress of the bike industry in general. While the fundamental role of bike lights appears simple and unwavering, they are constantly…
Shanren – Innovation Meets Value
– Sponsored Content – Established in 1986, Bicycle Parts Wholesale (originally Incomex Trading) caters to the independent bicycle retailer, with warehouse facilities located in Melbourne and Brisbane for fast and efficient nationwide delivery. They aim to provide a diverse range of parts and accessories that are supported by extremely knowledgeable and experienced employees, many of…
Exposure – Extreme Visibility & Convenience
– Sponsored Content – Manufactured in the UK, Exposure has many decades of experience in making some of the brightest lights available, and doing so without the need for external battery packs or wiring. Their ability to combine amazing brightness and long burn-times with the convenience of a self-contained light has made them a hit…
BBB Lighting the Way
~ Sponsored Content ~ As a longstanding powerhouse in the European P&A market, BBB knows a thing or two about producing lights for the deepest, darkest winters. Their latest StrikeDuo models are a great example of modern LED lights that are capable of much more than just being seen. The StrikeDuo range consists of three…
Bryton – High-Tech & Hotly Priced
– Sponsored Content – When Bryton first launched they were seen by many as lower cost, no-frills alternative to the main players in the GPS cycling. Now, over 20 years down the track, Bryton retains their competitive pricing but their technology and features are well and truly up with the market leaders. This is demonstrated…
Letter from America – How Will We Fare in These Uncertain Times?
Santa Fe, New Mexico If there is one word to define the state of America’s bicycle industry, at least at the moment, it would be ‘uncertainty’. But one expert who has lived through the many boom-and-bust cycles that have defined the bicycle business for decades is certain about one thing. “Another bicycle boom is wishful…
The Bike Collective Bringing Well-Priced Style and Quality to Urban Scene
– Sponsored Content – Adelaide-based distributor The Bike Collective is aiming to bring more well-priced individuality and style to Australia’s urban bike market. The business was formed last year with a clear focus on simple but high-quality bikes and accessories for urban cycling and lifestyle, particularly with brands that are relatively new to the Australian…
How the Stars Aligned for e-Bikes in 2021
Wollongong, NSW 2021 might well have been the most important year in the emergence of e-bikes. Continued sales growth, escalating technological advancements, corporate investment, infrastructure progress and global recognition of their importance to improve our quality of life all combined in an almost perfect storm for the e-bike industry. The validity of this assessment will…