On Monday 18th November, Pon.Bike finalised the acquisition of one of the largest and fastest growing cargo bike companies, Urban Arrow.
Urban Arrow was founded in Amsterdam by Jorrit Kreek and Gerald van Weel 10 years ago.
Urban Arrow will continue to operate from its location in Amsterdam, under the leadership of its founders. The company is active in 20 countries. It has a strong position in the Netherlands, Belgium and Germany, but is also growing steadily in North America and Australia.
Urban Arrow employs 60 staff and makes up market electric power assist cargo bikes than in Australia retail for around $10,000.
Pon.Bike is part of the Pon Holdings group, which operates across multiple sectors, primarily related to automotive and transport. Pon has been rapidly growing it’s cycling market share with acquisitions including Cervélo, Kalkhoff, Santa Cruz, Focus and Gazelle.
Urban Arrow will operate independently within Pon Bike, with the brand being further expanded both within the Netherlands and internationally. Company founder Jorrit Kreek said, “Now that we have Pon Bike as a strong partner, we can continue to innovate and use our smart urban mobility solutions to make a contribution to the city of the future.” Gerald van Weel added, “The demand for our products has been overwhelming since the beginning. Our products perfectly respond to the challenges in cities across the globe and therefore fulfil a strong market demand. Thanks to the mobility solutions and sustainability ambitions of Pon, we can now grow even faster.”
This is not the first acquisition of a niche cargo bike company by one of the world’s major bike companies. In July 2018 the Accell Group a publicly listed global bike business with approximately A$2 billion in annual sales, took over Velosophy, manufacturer of the Babboe brand. Velosophy had 50 employees and a 2017 turnover of 17.7 million Euro (A$28.6 million).
Urban Arrow is distributed in Australia by Melbourne based Dutch Cargo Bike. Pon.Bike Australia is based in Adelaide and was recently the subject of this Company Feature in The Latz Report.