The Australian Wheel Company.
Craftworx was born because we love our craft.
Our work draws on decades of experience designing, crafting, riding, and servicing custom wheels. When we started Craftworx, we had a clear vision of our ideal custom bicycle wheel company, a vision we have maintained ever since. Our focus is not only on building the best wheels in the world here in Fortitude Valley, Queensland, but also on fostering a deeper connection between the rider and their bike by welcoming them into the process of designing and building their custom wheels. Only custom can offer that connection. We know they will appreciate the intelligence, passion, meticulous attention to detail and quality materials that go into every wheelset we build.
WHAT WE DO
Custom building and wheel design
Every Craftworx wheeset is custom built for the owner, meaning that we will tune the design, handling, and ride to their exact needs. Our custom approach is based on decades of experience and recognizes that every cyclist is unique and that no single set of rules can or should determine a wheelsets design. Every design takes the rider’s body dimensions, riding style, previous experience, and future goals into account.
Modern technologies meet traditional craftsmanship. Despite being a company of just two people (you makes three), we have designed and built tens of thousands of custom wheelsets. This unmatched level of experience is reflected in the quality of construction, finish and ride dynamics of every wheelset we build. Craftworx refined building process is the benchmark for wheel building quality, guaranteeing absolute reliability and consistency. Every wheel is balanced to tolerances within 10/1000mm, less than the thickness of a human hair, an indication of both the accuracy of the equipment we use in our building process and applied skill. This level of precision applies to both the components we manufacture and every step in our process, and our clients can feel it in the ride.
In the words of one proud Craftworx owner: “I took these wheels for a spin and they blew me away with their scaryspeed. Smooth as silk and braking performance 2nd to none, money well spent and can’t wait to ride them again. Mark and his team have so much passion in their field of wheel building and should be awarded with medals in my book. If the review was out of 10 I would give them 11”.
Your reputation as the go to mechanic when someone has a problem is well earned. You’re great at what you do and gain immense personal and professional satisfaction from helping clients and friends alike grow their passion for all things on two wheels.
Your workshop is pristine, everything has it’s place and you take great pride in keeping it that way.
You are no bike snob, you understand the diverse appeal of cycling and have the ability to focus, tuning in on what is important.
As an experienced Bicycle Mechanic, you understand the importance of ensuring that your clients are given all the information they need to make advised decisions.
Time is money and your workshop runs like clockwork. Advice when offered is always balanced with the understanding of needing to achieve a cost effective outcome for both the business and it’s clients.
You may not be a Master Wheel Builder, wheel building may or may not be an existing skill set in your repertoire, but you have a real and genuine interest in investing the time and developing the skills needed to become truly great.
WHAT COMES NEXT
If this is you, pick up the phone, we are expecting your call.
Have an Awesome day!
Mark Kirby, Master Wheel Builder and Co-Founder