The Electric Bicycle Company

Business Coaching | Marketing

When you ask many business people what they think ‘marketing’ means, they will say ‘advertising’. But advertising is just one small element of marketing.

Marketing also includes branding, signage, staff uniforms and presentation, social media, websites, newsletters, building mailing lists, referrals and reviews, events, community engagement, sponsorships and more!

It’s easy for a small business owner, so busy just trying to cope with the day to day operations of their business, to look at all of these marketing activities as chores – extra burdens, if you like. But effective marketing is one of the key areas that separate’s larger and more successful companies from their competitors.

That’s why in this series, we’ll be going into all of these aspects of marketing in detail. In particular you’ll learn tips about how you can cost and time efficiently enhance your profitability through effective marketing. There are plenty of ways to waste money on marketing and no lack of companies happy to take your hard-earned dollars but give you little true value in return.

This series will help you navigate through this marketing minefield safely to the land of milk and honey on the other side!

Watch the Introduction to Marketing video above first, before you move onto each of the sessions below. 

Videos in the Marketing Series

How You Can Advertise More Effectively I know that many small business owners find the whole world of advertising stressful. It’s a bit like going to the dentist....

Today’s media landscape is more diverse than at any time in our history. That means that you have more options than ever to choose where you advertise. But...

Signage is Still Important! Signs are one of the oldest forms of advertising, dating back centuries. But they’re still important, even in today’s internet-driven economy. Signage is another...

Look the Part! Most business owners agree that their most important asset, central to the success of their business, is their team. So why do so many neglect...

Do As I Say, Not As I Do! This video is confession time. You’ll hear personal confessions of failings in our own business, both related to Social Media...

Although social media is more immediate for many of your customers and websites are almost old fashioned in comparison, there’s still an important place for a well-designed, user-friendly...

Customer newsletters are hard work! Many business owners start writing newsletters with the best of intentions, but they peter out after a few months due to the sheer...

Even in today’s technology-driven world, nothing beats the power of a good word of mouth referral from one of your existing customers to a potential new customer. The...

Businesses are built upon good relationships, especially with your customers and suppliers. We’re relational beings. We enjoy interacting with others. At the core of any event is conversation...

BOOK AN OBLIGATION FREE CONSULTATION

Call Phil now!

If you are struggling with the topic in this video, or want to improve this area of your business with new strategies and a proven formula for success, then complete the form here now, to book in an obligation free consultation with Phil Latz.

Phil will meet with you for one hour, free-of-charge, to listen to your current situation. He will help you to hone-in upon the key issues and strategies that will make the most impact, no strings attached.

It will only take you 30 seconds to activate change! You have everything to gain and nothing to lose! 

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