When you ask many business people what they think ‘marketing’ means, they will say ‘advertising’. But advertising is just one small element of marketing.
Marketing also includes branding, signage, staff uniforms and presentation, social media, websites, newsletters, building mailing lists, referrals and reviews, events, community engagement, sponsorships and more!
It’s easy for a small business owner, so busy just trying to cope with the day to day operations of their business, to look at all of these marketing activities as chores – extra burdens, if you like. But effective marketing is one of the key areas that separate’s larger and more successful companies from their competitors.
That’s why in this series, we’ll be going into all of these aspects of marketing in detail. In particular you’ll learn tips about how you can cost and time efficiently enhance your profitability through effective marketing. There are plenty of ways to waste money on marketing and no lack of companies happy to take your hard-earned dollars but give you little true value in return.
This series will help you navigate through this marketing minefield safely to the land of milk and honey on the other side!
Watch the Introduction to Marketing video above first, before you move onto each of the sessions below.
link on the bottom right of your screen to launch the YearBook in a larger format.