‘Community Engagement’ is a sometimes misused buzzword. We define it as ‘a relational process that occurs at a local level.’ But it doesn’t just have to mean a local geographic level. You could be engaging with a community of people who have a common interest. They might even be a geographically dispersed community that meets online.
Where are your customers? What’s important to them?
In this episode, we’ll encourage you to use the answers to these questions to decide which communities you engage with and which you don’t.
Then we move onto the topic of sponsorships which often torments small business owners.
Trying to get a commercial return for your business from sponsorship is both hard to achieve and even harder to measure.
In this episode, we’ll look at a range of sponsorship options available to you and give you tips on how to get the best return on your sponsorship investment.