Evamos Big on Adventure, Small in Stature and Price

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Newcastle company Tribe Bikes has made high quality cargo bikes an option for more families by releasing its new Evamos Longtail.

The Evamos frame, drive train and componentry are comparable to many high-end imported cargo bikes, but with a price tag thousands of dollars cheaper.

“No longer are bike shops having to turn away customers without a $7,000 to $10,000 budget for a longtail cargo bike.”

Tribe Bikes co-founder Steve Bull says the Evamos has been a hit with bike stores throughout Australia in the few months since its release, with dealers in Sydney, Brisbane, Perth and Adelaide now offering the brand.

“Some of the stores who took on the Evamos during its September launch have sold over a dozen bikes,” Steve said.

“Their customers are drawn to its attractive design, quality build and particularly appealing and accessible price point.

“No longer are bike shops having to turn away customers without a $7,000 to $10,000 budget for a longtail cargo bike.

“The Evamos fills a gap for those looking for a well-built bike with a high-quality mid-drive motor, at a price point of $4,490.”

That price comes without a sacrifice in quality or capacity.

While its Bafang M400 motor is extremely cost competitive, it also brings great reliability and torque levels very well suited to longtails and Australian terrain.

“We picked the M400 because of its high torque, 80 Newton metres, its well-refined torque sensing and bulletproof design,” he explained.

“Most e-bike mechanics agree that the Bafang motors are some of the most reliable out there.”

The Evamos has a total carrying capacity of 200kg – 120kg for the rider and 80kg for cargo – which is more than enough for a couple of kids.

Tribe has added a split top tube to give the frame plenty of rigidity when the bike is under load.

Similarly, the M400 offers ample power assistance for that carrying capacity, even if the commute to school, the shops or an outing to the park includes some steep hills.

Tribe had a similar view to reliability and capacity when it chose the Shimano Acera eight-speed groupset for the Evamos.

“By sticking with an eight-speed groupset and a high-quality chain, we reduce the dreaded chain stretch issue often associated with mid-drive bikes,” Steve said.

“We’ve used a 38-tooth front ring to ensure there’s plenty of range for hill riding with a heavy load.”

Affordability and practicality for typical Australian conditions were the inspirations for Steve and co-founder Nick Kalaf launching Tribe Bikes in 2020, after their quest to find suitable cargo bikes for their young families failed to find dependable quality without European price tags.

Their initial solution, the Tribe Original trike, was well received by customers but also led to a stream of enquiries for a more compact option.

The Evamos design, developed over 18 months and featuring a 20-inch rear wheel and 24-inch front wheel, combines ample carrying capacity with relatively compact dimensions. It can be easily stored when space is at a premium and is short enough to be conveniently transported on a car hitch rack.

“There’s a steadily growing number of millennial parents looking for ways to reduce their reliance on cars.”

Its total length of 195cm is about the same length as a men’s large 29er mountain bike.

Even the bike’s colour options were carefully selected to reflect Australian conditions, including ‘aqua’ and ‘coral’ as a tribute to Newcastle.

Steve said demand for cargo bikes has been immune to the general post-pandemic slowdown in bike sales.

“The e-cargo sector is showing no signs of a slowdown,” he said.

“A few short years ago, cargo bikes were a novelty. Now there’s a steadily growing number of millennial parents looking for ways to reduce their reliance on cars.

“The more cargo bikes out there, the more it legitimises this form of transport and it becomes a self-fulfilling cycle.

“We keep hearing from bike shops how quiet things are but we’re busier than ever. Thankfully, we have longstanding orders with suppliers to ensure we have an adequate supply of stock during the busy summer months.”

Tribe Bikes is seeking expressions of interest for retailers keen to explore opportunities for partnerships. You can contact them at hello@tribebikes.com.au.