The Electric Bicycle Company

ANNUAL DEALER GUIDE:
Ebikes and Cargo Bikes

Our March Annual Dealer Guide on Ebikes and Cargo Bikes
includes stories about the latest products in the Australian market

- Released 26th March 2021 -

Ebikes and Cargo Bikes

Only five years ago, very few dealers had an ebike for sale on their floor. Today, there’s hardly a bicycle brand or bicycle store that does not include ebikes. In fact the data that we recently published here shows that ebike sales through the dealer market have been growing by 50% per year and exceeded 48,000 units for the financial year ended 30th June 2020. Cargo bikes today are in the same place that ebikes were about five to 10 years ago. With rare exceptions, the major brands don’t include them in their ranges and only a small minority bike...

ANNUAL DEALER GUIDE:
Adult Bikes

Our December Annual Dealer Guide on Adult Bikes includes stories about the latest
Road, Gravel, Touring, and Hybrid, City and Retro products in the Australian market

- Released 26th November 2020 -

Adult Bikes

In this guide we’ll be briefly looking at a range of different adult bikes including road, gravel, touring, city and hybrid bikes. We wrote about kids bikes back in August and mountain bikes in October. Next March we’ll look at e-bikes and cargo bikes. Despite the rapid growth in ebike sales, non-electric bikes still constitute the lion’s share of the Australian market, both in terms of total units sold and total dollar value of sales. Road Bikes This term us usually used to define road racing style bikes with drop handlebars. Although these days only a minority of road bikes are ever used...
Orbea Vibe

It’s All About the Vibe!

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- Sponsored Content - Orbea’s new Vibe offers everyday cyclists a level of design refinement and sophistication previously only seen in the most expensive road...
Columbus New Generation Steel

Columbus Combines Technical Innovation with Italian Style

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- Sponsored Content - Many dealers may think of Columbus as the iconic frame tube set and fork manufacturer from the steel frame era. This is...
Otso Warakin Ti

Otso High End Gravel and Adventure Frames Now Available in Australia

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- Sponsored Content - Otso is a brand new, engineering-driven bike brand by the people who created Wolf Tooth components. Otso is offering a range...

ANNUAL DEALER GUIDE:
Wheels and Tyres

Our November Annual Dealer Guide on Wheels and Tyres includes
stories about the latest products in the Australian market

- Released 30th October 2020 -

Wheels and Tyres

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With such an unprecedented demand for complete bicycles during 2020, it’s important for dealers to keep their eye on one of the core ‘bread...

Schwalbe Launches Five Super MTB Tyre Ranges

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- Sponsored Content - Recognising that the world of mountain biking has become more diverse, Schwalbe have rebuilt their entire MTB tyre range to more...

Lusty Industries Have Your Wheel and Tyre Needs Covered

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- Sponsored Content - Maxxis Tyres When it comes to mountain bike tyres, Maxxis is the first name on everyone’s mind. From new treads like the Assegai...

Japanese Quality and Attention to Detail Available in Australia

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- Sponsored Content - Panaracer has been manufacturing since 1952 and for most of that time, they’ve focused exclusively upon designing and manufacturing the finest...

Goodyear Taps Auto Tyre Expertise for Transit Bicycle Range

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- Sponsored Content - As we wrote about previously here, automotive tyre giant Goodyear, founded in 1898 as a bicycle tyre company and now employing...

Mitas Families Offer Dealers Great Range and Value

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- Sponsored Content - Although Mitas tyres have only recently infiltrated the Australian market, their history is anything but recent. Producing specialty rubber products in...

ANNUAL DEALER GUIDE:
Mountain Bikes

Our October Annual Dealer Guide on Mountain Bikes includes
stories about the latest products in the Australian market

- Released 25th September 2020 -

Mountain Bikes – Will the MTB Sales Boom Continue?

There’s no doubt that mountain bike sales have been going through a boom over recent years. To our industry’s collective disadvantage, unlike the USA and Europe, in Australia we don’t collaborate to produce sales statistics broken down to type of bike. Therefore this article can only be based upon anecdotal evidence from within Australia and hard data from overseas. But that Australian anecdotal evidence is strong and consistent… mountain bike sales have been super strong, only constrained by a lack of stock. The critical question for dealers as they place their new season orders is, ‘Will this trend continue?’ Our prediction in answer...

ANNUAL DEALER GUIDE:
Clothing and Helmets

Our September Annual Dealer Guide on Clothing and Helmets products includes
stories about the latest products in the Australian market

- Released 28th August 2020 -

Annual Dealer Guide – Clothing and Helmets

What Fits You Best? Clothing and helmets are both high turnover P&A categories within the bicycle industry that also offer dealers the potential of high margins, but not without challenges. On the plus side, you can stock and display a large amount of product in a relatively small floor space, so the margin per square metre and therefore per dollar of rent that your paying, can be much higher than that of complete bicycles. On the other hand, this same high value for small volume equation makes these categories prime candidates for mail order sales. We spoke to some dealers and wholesalers, ‘off...

ANNUAL FEATURES:
Kids

Our August Annual Dealer Guide on Kids products includes
stories about the latest products in the Australian market

- Released 31st July 2020 -

Why Kids Bikes, BMX and Scooters Are So Important!

Dealer Guide to Kids Bikes, Scooters and Trailers Over the years, if I’ve been in a bike shop talking to the owner and the subject turns to kids bikes, there’s often a deep sigh. You only have to look at two of the photos accompanying this article to see the main reason for that sigh. On one hand you have K-Mart and the other mass merchants selling kids bikes for under $100. On the other hand, most dealer brand kids bikes for kids of the same age start at around $300. I’ve just used a Trek photo for illustrative purposes, but that...
BMX Track Windsor

How BMX International Has Shaped the Story of BMX in Australia

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- Sponsored Content - BMX International is the longest running BMX wholesale company in Australia and is possibly the longest running BMX specific company worldwide...

Save Time and Simplify Your Kids’ Range Sourcing!

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- Sponsored Content - Why put yourself through the hassle and administrative overhead of multiple accounts? Bikecorp can be your one stop shop for kids’...

Here’s Why Globber Will Scoot Out of Your Store!

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- Sponsored Content - The award winning Globber Primo series of scooters has long been a favourite with parents and kids alike. Designed for kids...

ANNUAL FEATURES:
Electronics

Our July Annual Dealer Guide on Electronics includes stories
about the latest products in the Australian market

- Released 26th June 2020 -

Electronics – Good Things Come in Small Packages

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No segment of technology changes more rapidly than electronics. In the case of cycling products that you can sell through your store, this category includes...

Rotor and Stages Make Groupe Sportif Your One Stop Power Shop

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- Sponsored Content - Stages Cycling may be best known to many bicycle dealers for their extremely high performance and well-priced crank based power meters,...

ANNUAL FEATURES:
Shoes and Pedals

Our June Annual Dealer Guide on Shoes and Pedals includes stories about
the latest products in the Australian market

- Released 29th May 2020 -

Shoes and Pedals – The Perfect Upsell to Boost Your Profits

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Once upon a time, clip in style cycling shoes and pedals were expensive and only for ‘hard core’ roadies and mountain bikers. Road shoes are...

ANNUAL FEATURES:
Indoor Trainers & Software

Our May Annual Feature on Indoor Trainers and Software includes stories about
the latest products in the Australian Indoor Trainer market

- Released 24th April 2020 -

Indoor Training’s Revolution

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It feels a little surreal to be writing an annual feature about a product that you currently can’t sell because, to the best of...

Why Dealers Are Loving JetBlack’s New Volt

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- Sponsored Content - JetBlack Cycling one of a very select group of Australian based companies that is successfully developing and selling their own world...

Next Month… Shoes & Pedals

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Next months edition of The Latz Report - Annual Features section, will include the latest products and feature stories about the companies who supply...

ANNUAL FEATURES:
Lighting and Cameras

Our April Annual Feature on Lighting and Cameras includes stories about the latest products
and the leading companies in the Australian Ebike market

- Released 27 March 2020 -

Lights, Cameras, Action!

Welcome to our Annual Feature for bicycle lights and cameras. We’ve deliberately timed this for late March as next month, daylight savings ends in those states and territories that adopt it during summer. This is almost like the starter’s flag falling to get the peak lighting sales season underway. Lights It says a lot about human nature that many of our customers go though the summer knowing that their old lights are really due for an upgrade, but it’s not until daylight savings ends and they suddenly find themselves riding home from work in the dark again that they do something...

Magicshine Offers Massive Lumen Outputs and Great Value

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- Sponsored Content - Magicshine was founded in 1999 and has been focused on outdoor lighting areas over the past 20 years. With a mission...

Six Great Reasons to Sell Serfas Lights in Your Store

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- Sponsored Content - Serfas has been represented in Australia for 22 years and counting by TMO Sports, which along with sister company Velo Vita,...

Lezyne Upgrades Their Popular KTV Lights

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- Sponsored Content - Lezyne was founded on March 1st, 2007, by industry icon Micki Kozuschek. Micki already had some serious runs on the board...

ANNUAL FEATURES: Ebikes

Our March Annual Feature on Ebikes includes stories about the latest products
and the leading companies in the Australian Ebike market

- Released 28 February 2020 -

Ebikes: The Next Big Thing Is Here Now

On 25th September 2014 I wrote and published an opinion piece in Bicycling Trade entitled ‘I’m Calling it Right Now!’ In that article I predicted that ebikes would become mainstream globally, including Australia, but that it would take, ‘…another three to five years to really make an impact in Australia.’ With the benefit of hindsight I was out by a few years in predicting the timing. Ebike sales have been growing at about 50% per year here for the past three years. But because they’ve started from such a low base, even an optimist could not really claim that ebikes...

Why Dealers Love Australian Designed Dyson Bikes

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- Sponsored Content - Naomi Dyson and David Metzke have spent years refining their range of ebikes and building a growing network of loyal dealers....

Innovation Keeps Merida at the Cutting Edge

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- Sponsored Content - Unlike most brands whose bikes are sourced from third party manufacturers, Merida develops and manufactures their bikes in-house. “We have our own...

Orbea Rapidly Gains Ground

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- Sponsored Content - Spanish brand Orbea may have a century long heritage, but they’ve been at the cutting edge when it comes to the...
Rev Bikes

Rev-Bikes & Conversion Kits Come With 15 Years of Passion and...

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- Sponsored Content - Rev-Bikes Founder Rebecca ‘RevBecca’ Lee started riding ebikes 15 years ago and has been growing Rev-Bikes for more than a decade....

Smart Motion Grows With Dealers

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- Sponsored Content - Australian brand Smart Motion Electric Bikes has seen amazing growth through building close partnerships with a growing network of independent bicycle...

Sleek, Minimalist… and Electric!

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- Sponsored Content - Ebikes may be the hot new growth market for the bicycle industry today, but e-road bikes are such a new category...