Crystal Clear Evidence for Trading Muc for More Bucks

Muc-Off shop display

~ Sponsored Content ~ The world’s leading brand of bicycle cleaning, protecting and lubricating products, Muc-Off, is celebrating three decades of helping riders clean up. Established in 1994, the UK-based brand has been a trailblazer in creating bike-specific cleaners, protectors and lubricants and continues to set benchmarks in high-performance products – while developing an accompanying…

Kids Ride Shotgun launches Magura equipped off-road balance bike

Child riding MTB balance bike on bush track

~ Sponsored Content ~ Kids Ride Shotgun has entered the bike game with the launch of its new high-spec Dirt Hero off-road balance bike. Known for introducing kids to mountain biking through its shotgun child seats, the brand’s new runner bike is the next step in a parents’ pathway to raising an MTB kid –…

Pirelli Product Recall for P Zero Race Tyres

Pirelli Store exterior

~ Sponsored Content ~ Pirelli has issued a product safety recall for its P Zero Race TLR and P Zero Race TLR Classic road tyres because of the potential for the bead to become unseated. The recall is for two tyres manufactured between 6th March and the 18th June 2023: Retailers and consumers are advised…

Bike Store Wisdom Secures a Decade of Lock Innovation

A parked bike locked to street bike rack

~ Sponsored Content ~ It’s 10 years since KWT Imports general manager and Park Lock founder Eamon Thompson wisely heeded the advice of a Melbourne bike store owner calling for a greater selection of quality U locks for bikes. Eamon was visiting the Bike Zone store when its owner, Mocha Ishay, declared the market was…

Home Grown Excellence from Lusty – Champions Choice and Albek

Various sized bottles of sealant

~ Sponsored Content ~ Champions Choice is a Lusty Industries house brand built from listening to dealers in Australia and around the world for a solution for bulk tubeless sealant that offered exceptional shelf life, high performance and cost efficiency. It limits waste by reducing use of smaller bottles that are thrown away and, most…

Stick With Leatt for Maximum Confidence

Man putting on a Leatt shoe

~ Sponsored Content ~ Leatt’s ever-evolving range of shoes, helmets, body armour, braces, guards, hydration systems apparel can be summed up in one word – confidence. Confidence in the quality, in its rider-based research, its technology and its focus on doing whatever it takes to keep committed thrill seekers safer. Mountain biking is a confidence…

Crankbrothers Finds Perfect MATCH for Shoes and Pedals

Troy Brosnan looking at Crankbrothers shoe

~ Sponsored Content ~ Let’s chat about Crankbrothers. From humble beginnings in a Laguna Beach garage, Crankbrothers has grown into a globally recognised and leading brand of pedals, wheels, dropper posts, pumps, tools and accessories. That growth has been underpinned by a very large focus on delivering quality products at affordable prices, especially after it…

Divine Quality With Riders at its Heart

Deity Mountain bike parts

~ Sponsored Content ~ Deity is a premium MTB component manufacturer that lives by the creed, “all heart, all passion, and all in”. The US manufacturer prides itself on being 100% rider owned, operated, designed and funded – so every decision is made by riders, for riders. Eric Davies, the founder of Deity Components, has…

Bicycle Academy Growing and Evolving to Train the Nation’s Mechanics

Bicycle mechanic's training workshop

~ Sponsored Content ~ Expanding training organisation the Bicycle Academy is swiftly implementing its own lessons, to ensure Australia’s only national bike mechanics apprenticeship program accurately matches the needs of the industry. It’s a little under a year since the Bicycle Academy, a joint venture by training provider Industry Graduates and leading bicycle wholesale and…

Custom Kits a Tailored Slice of Castelli’s Extraordinary Heritage

cyclists training on road

~ Sponsored Content ~ Italian cycling garment manufacturer Castelli has spent almost a century and a half at the head of the pack – as one of the industry’s most influential innovators and as the garment of choice for athletic royalty. Fine tailor Vittore Gianni founded the company in Milan in 1876 and created garments…