Moustache Offers Unique High Quality Alternatives for Australian Dealers

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With continuous heavy discounting of major bike brands, often amplified by having too many dealers in each city, savvy dealers are looking for high quality alternatives that give them a greater degree of exclusivity, both in terms of locational exclusivity and brand cachet.

French high-end ebike manufacturer Moustache is a perfect solution. Co-founded just a decade ago by obsessive cyclist and designer Emmanuel Antonot, Moustache has rapidly grown to a team of 170 and built a global reputation for quality and style.

Distributed by Sydney-based ChargeAbout Australia and in New Zealand by ChargeAbout’s Queenstown head office, Moustache already offers a comprehensive range of cargo, urban, rail trail, e-mountain bikes, and even tandems.

Close up shot of bicycle component
This close up shows the J’s unique gravity cast construction that makes for smooth transitions where you’d normally see welds.

Most exciting is the multi award winning Moustache J. The Moustache J has already won the coveted Eurobike 2023 Gold Design Award, in addition to the IF Gold Award 2024, German Design Award 2024 & the Design & Innovation Award 2024.

The J is manufactured in France from locally sourced European materials. Thanks to its unique gravity cast frame the J has a beautiful sleek finish with none of the welds that you usually see on an aluminium frame. The J comes in a wide range of options, including Shimano Cues chain drive or belt drive, with Enviolo Automatiq or Nexus.

Product shot of e-bike
This is the Moustach Samedi Xroad 3 featuring the Bosch Smart System.

“The J is innovative, without comparison, and sustainably built,” said Rebecca Butler, of ChargeAbout Australia. “It could be an industry game changer for people looking for a step through, full suspension ebike that accommodates riders from 1.55m through to 1.95m.”

As yet, those customers don’t include Australian consumers. ChargeAbout is looking for expressions of interest from both their existing and potential new dealers in order to optimise the timing and details of their first shipment.

Product shot, woman with e-cargo bike on a stand
The Moustache Lundi 20 Cargo 5 features dual batteries and an Enviolo variable ratio rear hub paired with a Gates belt drive.

ChargeAbout currently has a dozen Australian dealers, covering most of the major cities. Their newest dealer, Better By Bike is based in the old Murwillumbah Railway Station on the hugely popular Northern Rivers Rail Trail. Better By Bike are offering Moustache rental eBikes, as well as stocking a large range of Moustache eBikes for sale.

For more information about how Moustache could add some French flair and desirable point of difference to your store, contact ChargeAbout Australia at or visit their website

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