Sleek and Powerful Mambas Bring Affordable Innovation

Man standing with e-bike

~ Sponsored Content ~ A new player with an exceptional focus on new technology and innovation has emerged in Australia’s micromobility landscape. PedL, based in inner-Sydney, is introducing its Mamba brand of e-bikes to provide new cutting-edge solutions for the ever-evolving world of transportation. Business owners Kuda Kwatara and Tadana Maruta are focused on providing…

Fully Amp’d and on the Move

Bicycle store front

~ Sponsored Content ~ Simplicity and authenticity sit at the heart of WA wholesaler and retailer Future Bicycle Innovations, and have underpinned its enduring success. Its strong emphasis on electric bikes and trikes with quality components, longevity and bang for your bike have served the company extremely well since its origins way back in 2008,…

Specialist Insurance Brings Assurance for New Generation of Riders

Two people shaking hands in bicycle shop

~ Sponsored Content ~ New bicycle owners are bringing a surge in the number of Australians turning to specialist bicycle insurance, driven largely by the adoption of e-bikes and improved availability of high-end bikes. The typically higher value of electric bikes, the way families are embracing them into their day-to-day lives and the targetting of…

Continued Growth a Safe Bet for Scooter Hut

Escooter on display

~ Sponsored Content ~ Scooter Hut is looking to add another couple of stores to its national retail chain by the end of this year – convinced that the market is set to enjoy sustained healthy growth. Headed by recently appointed CEO Josh O’Neill, the company has been busy in recent weeks examining possible locations…

Enduro Bearings Are a Hidden But Vital Key to Bicycle Performance

An Enduro XD15 bearing still looking new in a salt water aquarium, next to two other brands that are rusted.

~ Sponsored Content ~ As every bike shop mechanic knows, optimally functioning bearings are vital to the performance of any bicycle. Australian mechanics will now be able to access the full product range of global market leader Enduro Bearings through its new exclusive Australian distributor, Lusty Industries. We recently spoke with Enduro Bearings co-founder Matt…

Adding More Spark to Aussie Scooter Industry

E-Ozzie scooters

~ Sponsored Content ~ Melbourne academic and entrepreneur Aldo Vera gained rare insight to the state and needs of Australia’s e-scooter industry when he completed a business PhD in the electric vehicle sector several years ago. His findings – and his experience as a recycling business owner in his native Chile – inspired Aldo and…

Free, Fast and Nationally Recognised Qualifications for Experienced Mechanics

Bicycle mechanic training facility

~ Sponsored Content ~ Experienced bicycle mechanics in NSW can now gain nationally recognised qualifications through a fast-tracked and fee-free course offered through the Bicycle Mechanic Training Institute. BMTI, a subsidiary of 5 Star Training and Consulting, is participating in the NSW Government’s Trade Pathways for Experienced Workers program to enable seasoned mechanics to increase…

TURBA Charging the Eyewear Market with Great Style, Fit and Price

Cyclist wearing TURBA eyewear

~ Sponsored Content ~ Sports eyewear brand TURBA has quickly built a strong and devoted slice of the online market since its launch in mid-2020. Underpinned by a range of very distinctive and eye-catching designs, a hyper-responsiveness to consumer tastes and expertise in digital marketing, TURBA is reaping the rewards of delivering ultra-light, comfortable and…

NZ Success Story Brings Rush of New Energy for Ridley

Rush Velo The World of Cycling logo

~ Sponsored content ~ A New Zealand distributor putting Ridley firmly on the map in its home country has been granted the brand’s agency for Australia. Auckland-based Rush Velo, owned by former NZ elite men’s road cycling champion Darien Rush, introduced Ridley to NZ in 2019, focusing on the brand’s gravel range initially and gradually…