Company Features
TURBA Charging the Eyewear Market with Great Style, Fit and Price
~ Sponsored Content ~ Sports eyewear brand TURBA has quickly built a strong and devoted slice of the online market since its launch in mid-2020. Underpinned by a range of very distinctive and eye-catching designs, a hyper-responsiveness to consumer tastes and expertise in digital marketing, TURBA is reaping the rewards of delivering ultra-light, comfortable and…
NZ Success Story Brings Rush of New Energy for Ridley
~ Sponsored content ~ A New Zealand distributor putting Ridley firmly on the map in its home country has been granted the brand’s agency for Australia. Auckland-based Rush Velo, owned by former NZ elite men’s road cycling champion Darien Rush, introduced Ridley to NZ in 2019, focusing on the brand’s gravel range initially and gradually…
Lofty Standards Driven by Performance Not Fashion
~ Sponsored Content ~ Italian apparel and protective clothing brand Alpinestars is focused purely on what makes riders faster and safer. It works hand-in-hand with many of the world’s fastest athletes in a ‘race on Sunday, innovate on Monday’ approach to develop the best apparel and safety equipment for riders of all abilities. Emboldened by…
Production Revolution Brings German Giant to Australia
~ Sponsored Content ~ Few Australian cyclists will know the name but an increasing number will be riding bikes with Büchel parts and accessories. For the past 102 years, the family-owned German company has done a thriving B2B trade providing various parts to bicycle manufacturers, including a growing number of brands prominent in Australia. Cube,…
Smart Moustache Devotee Bringing Stylish Fun to Australia
~ Sponsored Content ~ Kiwi entrepreneur Campbell Read was an e-bike pioneer, even by New Zealand standards. The Queenstown-based distributor and bike store owner was the first person to bring Bosch-powered e-bikes to NZ, after experiencing the first-generation Bosch motor at Eurobike 2013. “Campbell and his ChargeAbout team are launching a concerted campaign to bring…
Dealer Back-up Drives VelectriX Growth
~ Sponsored Content ~ Necessity isn’t just the mother of invention. It can also be the foundation of some very astute business decisions. Sunshine Coast bike store owner Daniel Whiting launched his own e-bike brand, VelectriX, in 2013 when he couldn’t find the right stock to fill an important niche in his stores. “We started…
More in Store for Cycology’s Wild Fashion Frontiers
~ Sponsored Content ~ Sydney bike clothing company Cycology has made an art of sitting on the radical fringe and luring a growing legion of adventurous cyclists to its wild fashion frontiers. For the past 10 years, husband and wife duo Michael and Sarina Tomchin have delivered a unique and steadily expanding range of hand-crafted…
Tineli Brings Superior Quality Tailored for Australia
~ Sponsored Content ~ Premium performance at Tineli isn’t limited to its high-quality custom clothing and seasonal collections. Its emphasis on high performance begins with its relationships – with its many devoted clients around the world for tailormade cycling kits and with the growing number of retailers stocking Tineli collections designed for local conditions. Quality…
O2feel the French Flair for e-MTBs
~ Sponsored Content ~ An emphasis on high-quality European brands has effectively positioned Melbourne-based company Dutch Cargo as a distributor and retailer of cargo bikes, and now it’s taking a similar approach to e-MTBs. As electric mountain bikes grab a rapidly increasing share of floor space at most bike stores in Australia and NZ, Dutch…
BZ Optics Has Clear Vision for Market Expansion
~ Sponsored Content ~ All the pieces are falling into place for Gold Coast-based eyewear company BZ Optics, as more and more cycling folk share its vision. The young company, established in 2017, developed the world’s first bifocal sunglasses with high-impact UV activated photochromic lenses which transition from clear (Category 0) in low or no…