Premium Subscription Options Coming Soon to The Latz Report
Wollongong, NSW
We’ll soon introduce a new subscription model for The Latz Report monthly newsletter.
There are some technical details we still need to finalise, but in the meantime, I’d like to share with you an overview, so that you have time to give any comments or feedback before the new system is implemented, possibly at the start of the next financial year, on 1st July 2024.
First, I would like to stress that these changes will only apply to The Latz Report monthly newsletter. All industry members will continue to be posted a print copy of The Latz Report YearBook free of charge and the YearBook page on The Latz Report website will remain accessible free of charge.
All current and past content on The Latz Report website will also remain accessible free of charge.
What’s a Premium Subscription and Why Introduce It?
Since founding The Latz Report in 2019 until today, all subscriptions to The Latz Report monthly newsletter have been free of charge.
Our sole source of revenue has been advertising sales. These have proved insufficient to maintain a dedicated Australian and NZ bicycle trade news service to the standard that I consider our industry deserves.
Virtually all online media faces this dilemma and the “blunt instrument” solution is to put both websites and newsletters behind a “hard paywall”. That means that you can’t read any articles unless you pay a subscription. There are many examples of this, such as Bike Europe in the case of bicycle trade media or in the mainstream media, most Australian daily “papers”, that are now also published online.
The same is true for many international media, especially for business focussed media.
Putting up a hard paywall is a high risk strategy because it reduces the number of people who see a newsletter and website, thereby putting ongoing advertising effectiveness and revenue at risk. A hard paywall may also leave any struggling members of the Australian bicycle industry without access to well-presented, timely, accurate, and unbiased information that contributes toward their profitability.
We’re going to opt for a softer option, which in fact is known in the media as a “soft paywall”.
In summary, if you become a Premium Subscriber, you’ll receive the following benefits:
- You’ll receive the monthly Latz Report Newsletter two weeks earlier than standard subscribers.
- You’ll receive a range of acknowledgements depending upon your level of premium subscription.
- You’ll receive a discount on all advertising, depending on your level of premium subscription.
Three Levels of Premium Subscriptions
| Bronze | Recommended for Small Businesses | 1-3 staff |
| Silver | Recommended for Medium Businesses | 4-10 staff |
| Gold | Recommended for Large Businesses | 11 staff and over |
What You Get
All Premium Subscribers
- All monthly The Latz Report newsletters sent two weeks earlier than non-paid subscribers
- Individual subscriptions for all your staff or commission agents that you nominate, up to the top number designated for each level
- Occasional exclusive content and offers for Premium Subscribers only
- Your investment is a tax deductible business expense as a business journal subscription. Because of our subscriber acknowledgment you could choose to put it under your advertising expense line. (Disclaimer: This is not financial advice, always seek the advice of an appropriately qualified professional.)
Additional Benefits for Gold Premium Subscribers
- Gold level acknowledgement in our new subscriber thanks page on The Latz Report website.
- A top tier tile acknowledging your subscription to be published in The Latz Report YearBook – both print and online editions
- 10% discount off any advertising across everything we offer across The Latz Report and Micromobility Report including both YearBooks.
- Exclusive for Gold Premium Subscribers only, acknowledgement on our home page, which receives over 12,000 visitors per month, including your company name being hyperlinked to your website.
Additional Benefits for Silver Premium Subscribers
- Silver level acknowledgement in the subscriber thanks page on The Latz Report website.
- A second tier tile acknowledging your subscription, to be published in The Latz Report YearBook
- 5% discount off any advertising across everything we offer across The Latz Report and Micromobility Report including both YearBooks.
Additional Benefits for Bronze Premium Subscribers
- Bronze level acknowledgement in our subscriber thanks page on The Latz Report website
- A listing acknowledging your support in The Latz Report YearBook
Prices
All of these prices include GST.
| Bronze | $99 per annum if paid annually. $9 per month if paid monthly (annual total $108) |
| Silver | $299 per annum if paid annually. $28 per month if paid monthly (annual total $336) |
| Gold | $599 per annum if paid annually. $55 per month if paid monthly (annual total $660) |
Which Level is Right For You?
This is how we are designing our Premium Subscription offers to suit everyone.
Bronze: Small wholesalers and most retailers
Silver: Mid-sized wholesalers and some larger retailers
Gold: Larger wholesalers and the very largest few retailers
All payments and updates would be done via the Patreon platform which is a well-established global memberships and payments platform used by thousands of organisations.
We will advise you in a future newsletter and by other messaging, when we’re ready to launch the Premium Subscriber program.
In the meantime, we’re always open to your feedback, either in the comments section below or you can contact us directly via phone or email.
