Pon Hosts Special Night for Cervélo Dealers

Cervélo event panel session

Sydney, NSW High performance bike brand Cervélo delivered an unmissable dinner for its Australian retailers last month – based on its perfect attendance rate. Offering the chance to meet one of road cycling’s biggest stars at the moment, in one of the world’s most picturesque city locations, Cervélo and its distributor in this country, Pon.Bike…

POC Moves to Direct Sales Support in NZ

Sam Wethey

Christchurch, NZ Swedish helmet and apparel brand POC is establishing direct sales support for its retailers in NZ, beginning with snow sports businesses from the start of this month and incorporating cycling retailers from April 2023. “Christchurch-based POC New Zealand, a subsidiary of POC Sweden which launched in 2019 as an APAC regional support office,…

Lug+Carrie Shares Successful School of Thought at Micromobility Expo

Cyclists riding on path

Melbourne, Victoria An e-bike subscription service’s pioneering efforts to eliminate barriers to cycling is clearing its own upward trajectory to success, with Lug+Carrie elevating its operations to much higher levels. The three-year-old Melbourne company’s success in introducing families to e-cargo bikes has already led to expansion into Sydney earlier this year and Brisbane in recent…

E-Bike Prizes Add Momentum for Micromobility Conference

A Momentum Vida E+ bike

Sydney, NSW Momentum, the Giant Group’s dedicated urban and lifestyle brand, has thrown further weight behind next month’s inaugural Micromobility Conference & Expo by donating two e-bikes to offer as prizes for conference participants. Momentum and conference organisers announced last week that everyone who registers for the conference, being held at Sydney’s Royal Randwick Racecourse…

Specialized Buys Adelaide E-Bike Specialist

Will Ride team

Adelaide, South Australia E-Bike specialist Will Ride has been purchased by Specialized Australia, just five years after former World Cup mountain biker Will Rischbieth established his first store in the Adelaide Hills. In a statement to the store’s customers, Will announced he is moving on to a new role as retail operations manager with Specialized…

Lucien Loyens Stepping Aside as POC Australia General Manager

Lucien Loyens

Sydney, NSW POC Australia has announced its general manager, Lucien Loyens, is leaving the company early next month, after getting the Australian subsidiary up and running. A statement from the company says Lucien, a veteran of the Australian bicycle industry, will depart POC Australia from the 7th October after overseeing “significant growth in what is…

Zero Fuel but Plenty of Passion for New Moped Manufacturer

Benzina Zero launch night

Brisbane, Queensland A new Australia producer of electric mopeds was officially launched this month and it’s already making waves in one of the world’s most discerning moped markets. Brisbane-based Benzina Zero held it national launch in its home town on 15th September, amid strong initial growth in the Australian market. However, Benzina Zero – particularly…

Savage Succession Prompts Sale of Griffth Bike Store

GB Sports & Leisure

Griffith, NSW Flourishing business has forced the hand of a longstanding Griffith sporting goods store that has put its bike operations on the market. A succession in management for the family owned and operated business, GB Sports & Leisure, and escalating sales have, paradoxically, prompted the business to sell its GB Cycles operations. Established by…

Australian Bicycle Imports Top 1.5 Million for the Second Time Ever

Bike coming out of box

Canberra, ACT A total of 1,534,544 bicycles were imported to Australia for the full 2021/22 financial year – only the second time imports have topped 1.5 million. It first happened in 2020/21, when imports rose by 520,000 units on the previous year and hit an all-time record of 1,690,637 million units. Of course, everyone knows…

Sustainable BMC Apparel Brand Adicta Lab Arrives in Australia

Rider wearing Adicta Lab

Brisbane, Queensland Brisbane-based distributor Advance Traders has confirmed it is introducing performance cycling apparel brand Adicta Lab, part of the BMC Group, to the Australian market. Like the parent company, Adicta Lab is based in the Swiss region of Grenchen and was established in 2019 with a focus on sustainable production, as well as high…