Posts Tagged ‘John Burke’
Trek CEO Says He Saw the Boom Coming Quicker Than Most
In a lengthy but fascinating story first published on USA website marker.medium.com, Trek’s global CEO and owner John Burke says that he saw the sudden upturn in bicycle demand sooner that others in the industry and was able to place vital orders with suppliers, including Shimano in particular, ahead of the stampede that followed. Despite…
Trek and Specialized Make Major Responses to Black Lives Matter Movement
The two biggest USA based cycling brands, Trek and Specialized and have separately made major announcements in response to the Black Lives Matter movement. Trek’s owner and President John Burke made this blog post on 2nd June entitled ‘When Justice is Not Enough’. He followed this with a six point announcement of what Trek would…