On-Line Retail Pioneer Celebrates 10th Anniversary

By Scott Green | 7th April 2022 |
Bicycles Online founders James van Rooyen (left) and Jonathon Allara. Photo credit: Bicycles Online

Sydney, NSW Australia’s largest online bike retailer, Bicycles Online, recently celebrated a decade in business, prompting its founders to reflect on their modest and “naive” beginnings. In 2011, Jonathon Allara and James van Rooyen questioned why none of the major brands were sold online. “We had come from running a very modest bike tour business…