World News Briefs – Founders Buy Back Kona, Enve Sold

Kona homepage screenshot

Kona Goes Back to its Roots Last month we reported here that the future of leading bicycle brand Kona was uncertain. Kent Outdoors bought Kona in 2022 but abruptly abandoned their stand at Sea Otter this April and then announced the brand was for sale. On Monday 20th May Kona’s founders Jake Heilbron and Dan…

Annual Kona Bike Count Reveals Triathlon’s Leading Brands

Cervelo Triathlon Bike

Each year, when all the competitors’ bikes are racked in the transition compound at the Ironman World Championships, a group of bike industry members then study every bike in detail and record the brand, not only of the frame but of many other components. It’s not a perfect market survey, but it gives a good…