MCH Embrace a Multi-Channel Strategy

By Phil Latz | 29th September 2022 |
Adam Bonney and James inside their warehouse / showroom

Melbourne, Victoria MCH Sports is one of Australia’s newer bicycle and P&A importers and distributors. It focuses upon high-end Italian brands including ALE apparel, De Rosa bikes, SIXS undergarments, Vision components, BLIZ eyewear and DMT shoes. Having met founder James Kristie previously at the Handmade Bike Show Australia, I recently had the opportunity to visit…