Study Finds that K-Mart Bikes Cost More Than IBD Bikes

By Phil Latz | 29th February 2024 |
Bike in a bicycle mechanic's workshop

Sydney, NSW Year after year, independent bicycle dealers (IBD’s) miss out on sales of entry level bikes because the customer thinks it’s cheaper to buy a bike from K-Mart or another mass merchant. All of us in the bike industry know that most mass merchant bikes are rubbish! But it’s hard to get a sale…