Retail Briefs – October

Internal above view of a bicycle store

Off Course As we reported here earlier this year, after 16 years trading as Commuter Cycles, the inner city Melbourne store rebranded as Off Course to reflect the much wider range of bikes that it now sells and services, including to gravel and adventure riding markets. After a long gap between visits, I recently dropped…

Retail Briefs – Commuter Cycles Goes Off Course

A bicycle shop team at the front of store exterior

Brunswick, Victoria In 2008 Huw Vellacott opened a one person workshop called Commuter Cycles. Based in inner city Melbourne, he was looking to serve the growing cohort of daily cycle commuters. But over the next 16 years as his team and product range expanded, the name no longer fitted the business. So from June 2024…