Retail Briefs – Commuter Cycles Goes Off Course

By Phil Latz | 25th July 2024 |
A bicycle shop team at the front of store exterior

Brunswick, Victoria In 2008 Huw Vellacott opened a one person workshop called Commuter Cycles. Based in inner city Melbourne, he was looking to serve the growing cohort of daily cycle commuters. But over the next 16 years as his team and product range expanded, the name no longer fitted the business. So from June 2024…