Business Focus Gives Huge Sea Otter an Interbike Feel

By Marc Sani | 11th May 2023 |
Aerial view of Sea Otter Bike exhibition outdoor event

Monterey, US A total of 528 exhibitors, representing more than 1,000 brands, came to the Sea Otter Classic last month, jamming the Laguna Seca Raceway exhibition area, setting records for attendance, reaffirming the event’s hold on the US bicycle industry, and enhancing its growing cachet among a bevy of foreign exhibitors. Australia was represented by…