Meet Riese & Müller: From Garage Start-Up to Global Leader in Premium E-Bikes

Portrait of three professionals

~ Sponsored Content ~ Many Australian and New Zealand bicycle dealers might know very little about the premium quality German e-bike manufacturer Riese & Müller. R&M, as it’s commonly known, has a fascinating history and they’re now looking for a very select group of additional ANZ dealers to partner with in specific areas that are…

Sometimes Perceptions Don’t Match Reality

Benedikt with R&M Touring bike

Frankfurt, Germany Many Australian bicycle industry members have probably not even heard of Riese & Müller. Although the brand has been available here for quite a few years, it’s only sold through about a dozen dealers across Australia and NZ who are supplied direct from R&M’s head office in Germany, rather than through a local…