Posts by Phil Latz
Branding
Your Brand is So Much More Than Just Your Logo. Successful businesses understand the importance of branding. They respect key laws of branding and build their ‘brand equity’, that is, the value of their brand. Brands can be worth many billions of dollars. Think of the Golden Arches or Flying Kangaroo. Your logo’s ultimate power…
Introduction to our Marketing Series
Welcome to the Big Bold World of Marketing! When you ask many business people what they think marketing means, they’ll say ‘Advertising’. But advertising is just one aspect of marketing. In fact, Advertising will be one of only 11 specific aspects of marketing that we’ll be examining in more detail through Series Three. In this…
How’s Business? April 2021
Ebike Fire a Reminder of Potential Risks
With ebikes becoming so commonplace, it’s easy to become complacent about the fact that ebike batteries are high density stores of chemical energy in a potentially highly flammable form.
A fire that engulfed a three-level house in Sydney on Friday 19th March was started by an e-bike that was ‘left on to charge overnight, according to firefighters.
Bike Brands Now Targeting Mainstream Consumers
German Sales Point to Future Growth Potential in Australia
Nimble SCV Fills Niches That Others Miss
Huge Subsidies Now Available for Mechanics Training
Australian Ingenuity Creates World Leading Ebike Racks
A Wheelie Good Rack!
Bicycle parking is a critical piece of the puzzle when it comes to encouraging more people to ride. But before anyone starts drilling holes in public space to install ‘permanent’ bike parking hoops, enclosures or other facilities, they have to jump through expensive hoops themselves in terms of approvals, ensuring they’re not potentially disrupting any…