Welcome to the Big Bold World of Marketing! When you ask many business people what they think marketing means, they’ll say ‘Advertising’. But advertising is just one aspect of marketing.
In fact, Advertising will be one of only 11 specific aspects of marketing that we’ll be examining in more detail through Series Three. In this video, you’ll get a brief overview of exactly what those 11 aspects are.
Marketing can be a daunting aspect of business for many business owners who feel far more comfortable delivering their product or service rather than blowing their own trumpet. But I hope that by the time you’ve consumed all of our marketing series you feel far more confident about what you should be doing and how to go about it.