Posts by Phil Latz
All Bike Industry Members Urged to Share New Cycling Campaign Ads
Australia’s peak cycling advocacy group, We Ride Australia has just launched a new animated cartoon campaign to urge local councils to improve cycling infrastructure so more people can walk and ride during and post coronavirus. You can see the new campaign series here: Full version: https://vimeo.com/440520054 30 second version: https://vimeo.com/440517683 15 second version: https://vimeo.com/440519872 Bicycle…
Big Rocks First
The 2020 YearBook is live!
I’m thrilled to announce that we’ve just ‘flicked the switch’ to go live with The Latz Report Yearbook 2020. It’s now available online via any device, anywhere, 24/7 from our YearBook page. Over the past six months we’ve done a complete cover to cover update and revision of the Yearbook so that you now have…
Urgency vs Importance
P&A Wholesalers Share Their Experiences and Predictions Regarding Covid-19 Disruption
We’re now rolling into the fifth month since Covid-19 began turning the bicycle industry, and the world more generally, on its head. Last month we asked leading complete bicycle wholesalers for their stories and predictions. This month it’s the specialist P&A wholesalers’ turn. Of course in reality, with a few exceptions, wholesalers don’t exclusively sell…
How BikeExchange Brings Brands, Distributors, Dealers and Consumers Together
– Sponsored Content – Welcome to the first of a two part series that will give you unprecedented data and insights into a ‘true blue’ Australian-born global cycling success story, BikeExchange. In Part One you’ll learn about the foundations and amazing reach today of the BikeExchange marketplace platform. Next month in Part Two of this…
How’s Business – July 2020
Welcome to our monthly survey of six bike shops across Australia and New Zealand where we start by simply asking, ‘How’s Business?’ Our follow up question for this month was, ‘What product categories are currently out of stock both in your shop and with your suppliers?’ Darryn Giles from Chain Reaction Christchurch, New Zealand said:…
Electronics – Good Things Come in Small Packages
No segment of technology changes more rapidly than electronics. In the case of cycling products that you can sell through your store, this category includes GPS units, heart rate monitors, power meters, ‘traditional’ cycle computers. If you think back just a few years, it’s quickly apparent how much things have changed and what were once…
Rotor and Stages Make Groupe Sportif Your One Stop Power Shop
– Sponsored Content – Stages Cycling may be best known to many bicycle dealers for their extremely high performance and well-priced crank based power meters, but for a decade Stages has also made over 20,000 commercial quality spin bikes for gyms and classes worldwide. This has given them invaluable experience when it came to developing…
Google Trends Shows Cycling Search Surge
Our new age of big data may send shivers down this spines of many civil libertarians, but it also reveals fascinating insights that were previously hidden. Using Google Trends software, we looked at the relative number of searches from within Australia for the three biggest bike brands over the past year, followed by four bicycle…