Signage
Signage is Still Important!
Signs are one of the oldest forms of advertising, dating back centuries. But they’re still important, even in today’s internet-driven economy.
Signage is another key marketing platform where the larger, more sophisticated companies do it so much better than small, independent businesses.
Your signage must not look cheap. It’s not just what you say but how you say it. Signage is not just conveying your intended message, but subliminal messages.
In this episode, we’ll examine a whole range of practical considerations around signage, then finish with a case study from the first business we ever owned.
In that example, signage was a key factor that enabled us to grow the business and sell it within two years for almost double our purchase price.