What is the primary aim of your business? It should be to maximise profit!
All the other great things you’d like to achieve through your business won’t happen unless your business becomes sustainably profitable.
You can argue all you like about Silicon Valley start-ups where it seems to be all about growth and market share with achieving profit even scorned as an anchor that slows growth. And sure, the Americans in particular seem obsessed with growth. But even there, for every company, there comes a day of reckoning.
Sooner or later investors run out of patience. In business, it’s profit or death.
So how do you maximise your profit?
That’s what we’ll be diving into on Series Two of which this video lays down the groundwork.