Retail Briefs – October

Internal above view of a bicycle store

Off Course As we reported here earlier this year, after 16 years trading as Commuter Cycles, the inner city Melbourne store rebranded as Off Course to reflect the much wider range of bikes that it now sells and services, including to gravel and adventure riding markets. After a long gap between visits, I recently dropped…

Ideas From Four Unique London Bike Shops

Bike shop street frontage

London, UK This article is part two of a two part series about London bike shops. You can see part one entitled “Inside London’s Bicycle Retail Scene” here. Recently I had the opportunity to spend a week in London and before arriving took the opportunity to tee up visits and interviews with the owners and…

Retail Briefs – Commuter Cycles Goes Off Course

A bicycle shop team at the front of store exterior

Brunswick, Victoria In 2008 Huw Vellacott opened a one person workshop called Commuter Cycles. Based in inner city Melbourne, he was looking to serve the growing cohort of daily cycle commuters. But over the next 16 years as his team and product range expanded, the name no longer fitted the business. So from June 2024…

Study Finds that K-Mart Bikes Cost More Than IBD Bikes

Bike in a bicycle mechanic's workshop

Sydney, NSW Year after year, independent bicycle dealers (IBD’s) miss out on sales of entry level bikes because the customer thinks it’s cheaper to buy a bike from K-Mart or another mass merchant. All of us in the bike industry know that most mass merchant bikes are rubbish! But it’s hard to get a sale…

Inside Rapha – Sydney and Beyond

Sydney, NSW I recently visited Rapha’s Sydney ‘Clubhouse’ and was kindly given permission to take the photos that you see accompanying this article. A Global Brand We’ll look more closely at the Sydney premises in a moment, but first a global overview. Rapha was founded in London, UK in 2004 by Simon Mottram. It quickly…

Want to Upgrade Your Store? Here’s 11 Great Ideas From Trek Sydney

Person with bike on city street

Sydney NSW I recently had the opportunity to visit and take photos of Trek’s flagship store in Sydney. (Thanks to the team and management!) For over 40 years this store was known as Clarence Street Cyclery, which was founded and run by the Cook family. Throughout this time, Clarence Street Cyclery, which sold many different…

Cyberbikes Chooses a Different Path

Man standing with bicycle out the front of bike shop

Leichhardt, NSW Cyberbikes has just opened a relatively small shop on one of Sydney’s busiest stretches of road. Parramatta Road at Leichhardt is about six kilometres west of the CBD. This is a relatively densely populated area with century-old terrace houses and a wide range of apartment buildings. Unlike most small bicycle stores, founder Felipe…

Staff-Starved Store Finds Solution as Shop With No Bikes

Bike store interior

Geraldton, WA Northern WA bike store owner Leighton Thomas has received plenty of puzzled expressions in recent weeks, as he outlined plans to reinvent his business as a “bike store with no bikes”. “I’ve never stumped so many people before,” according to the industry veteran of 33 years, including stints as some of bicycle retail’s…