Rilu Fills a Growing Product Range Gap

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Largely thanks to e-bikes, the concept of ‘men’s frames’ and ‘ladies frames’ is long dead. Today, step-through is the best e-bike option for most customers, regardless of gender.

Long established Melbourne based e-bike brand Rilu has correctly assessed that within the step-through e-bike category, the Australian bike industry has largely overlooked the market demand for step-through folding e-bikes.

Rilu designs their bikes in house and their frames are made in the same factory as a world leading “European” brand. Rilu is certainly not in the business of making yet another mountain bike. Instead, they carefully listen to customers who are sometimes overlooked by the major brands. This philosophy of inclusivity acknowledges that not everyone is into racing and many people have bad knees, hips or other issues that make a Rilu low step-through, easy to ride e-bike their perfect solution.

NOMAD

Rilu’s NOMAD fills the market demand for a high-quality low-step, rail-trail folding e-Bike.

Developing NOMAD pushed the team to overcome multiple technical hurdles before achieving certification from TUV, allowing a 120 kg rider to use the product for off-roading.

They’ve designed the NOMAD to accommodate riders from 157 cm to 188 cm (5 feet 2 inches to 6 feet 2 inches in the old scale).

POGO

Rilu listens closely to customer feedback and those riding in the bush want an “all day – all terrain” low step folding e-bike. For true all day riding the POGO has a dual battery option that gives over 1000Wh (31Ah) of capacity.

The POGO is brand new, launching in July 2024.

URBAN

Not every rider is heading for outback or rail trail adventures, so Rilu’s popular URBAN folding e-bike is continuing. It’s designed for inner-city dwellers and shorter trips, meeting consumers’ desires for comfort and range.

For more information about these three models and the full Rilu range, please visit www.rilu-e-bike.com.au or call 1800 697 458