Rilu Fills a Growing Product Range Gap

~ Sponsored Content ~ Largely thanks to e-bikes, the concept of ‘men’s frames’ and ‘ladies frames’ is long dead. Today, step-through is the best e-bike option for most customers, regardless of gender. Long established Melbourne based e-bike brand Rilu has correctly assessed that within the step-through e-bike category, the Australian bike industry has largely overlooked…

Advance Traders Confirmed for Micromobility Expo

Royal Randwick Racecourse

Sydney, NSW Exhibitor confirmations for the 2022 Micromobility Conference & Expo have reached a crescendo, with Australia’s largest bicycle company, Advance Traders Australia, signing up to be part of the expo. The Brisbane-based wholesaler will have a selection of its e-bike brands on display: Merida, Norco, Moov8 and VeletriX. They will join a number of…