Advance Traders Confirmed for Micromobility Expo

Sydney, NSW

Exhibitor confirmations for the 2022 Micromobility Conference & Expo have reached a crescendo, with Australia’s largest bicycle company, Advance Traders Australia, signing up to be part of the expo.

The Brisbane-based wholesaler will have a selection of its e-bike brands on display: Merida, Norco, Moov8 and VeletriX.

They will join a number of wholesalers, including Pon.Bike (Focus and Kalkoff), PSI Cycling (ABUS, Cannondale, GT Bicycles and Schwinn), The Electric Bicycle Co (TEBCO), Bikecorp (DYU, Shogun and Azur), Hillbrick Bicycles (Body Bike, Fiji and Orbea), Dutch Cargo (O2Feel, Tern and Urban Arrow) and TMO Sports (Continental, Deuter, Finish Line, Lei, Serfas, White Lightning).

They will sit alongside a number of other brands displaying their latest offerings, including Specialized, Brompton Bicycle Australia, Smartmotion, Bolzzen (also Blitzz), Leon Cycle (also ET.CYCLE and NCM), Earth, Rilu, Ordica and Belzina Zero (e-mopeds).

The inaugural Micromobility Conference & Expo has attracted a total of more than 40 exhibitors, including manufacturers, wholesalers, retailers, bike and scooter share service and subscription providers, bike industry training providers, technology and data gathering services, government and non-government organistions.

Micromobility Expo floor plan
The layout for indoor exhibitors. A finalised layout for indoor and outdoor exhibitors will be available online closer to the event.

Retailer Omafiets will feature e-bikes from Riese & Muller, joined by Bikes Online, and scooter retailer Sydney E-Scoot (Vsett, Sunhon, Dualtron, Bexly, Speedway and PXID).

Bike accessories companies Steadyrack, Project Flock (Flock Light) and Emicro (also Bikeep) will also be part of the expo.

The bike subscription sector will be represented by conference gold sponsor Lug+Carrie and Zoomo, alongside bike share services BYKKO and Airbike, while three leading scooter share service providers, conference Beam Mobility (another gold sponsor of the conference), Neuron Mobility and Lime will also be attending.

A Transport for NSW stand will highlight the department’s initiatives for active and sustainable transport, with the NSW Government supporting the conference as a partner. Transport for NSW is also providing presenters at the conference.

Several non-government organisations will also be promoting their activities: Electric Riders Australia, Rail Trails Australia, World Bicycle Relief AU, Better Streets and Bicycle NSW.

Ride Report, Vivacity Labs, Portugal Bike Value and Metrocount will turn the spotlight on their technology and software services.

5 Star Training will be raising awareness of its Bicycle Mechanic Training Institute (BMTI).

Visit to find out more about the expo or go to the conference website to see further details about the event’s partners, sponsors, presenters and information about the two Momentum e-bike prizes up for grabs for everyone who attends the conference.

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