Advance Traders Confirmed for Micromobility Expo

Royal Randwick Racecourse

Sydney, NSW Exhibitor confirmations for the 2022 Micromobility Conference & Expo have reached a crescendo, with Australia’s largest bicycle company, Advance Traders Australia, signing up to be part of the expo. The Brisbane-based wholesaler will have a selection of its e-bike brands on display: Merida, Norco, Moov8 and VeletriX. They will join a number of…

Pon Hosts Special Night for Cervélo Dealers

Cervélo event panel session

Sydney, NSW High performance bike brand Cervélo delivered an unmissable dinner for its Australian retailers last month – based on its perfect attendance rate. Offering the chance to meet one of road cycling’s biggest stars at the moment, in one of the world’s most picturesque city locations, Cervélo and its distributor in this country, Pon.Bike…

Lithuanian Factory Continues Pon.Bike Growth

Gazelle’s upgraded factory in the Netherlands town of Dieren.

Kėdainiai, Lithuania  Dutch bike giant Pon.Bike has announced it will build a new factory Lithuania, as the company steps up its production capacity in a number of countries.  The Lithuanian factory is scheduled to open in 2024 and will be capable of scaling up to produce 600,000 bikes annually for several of its brands, including…

Letter from America: Who Is This New Bike Market Dominator?

Pon Gazelle

Santa Fe, New Mexico, USA It’s fair to say Pon Holdings BV’s decision to snap up Dorel’s bike biz sent a risible ripple through the executive ranks at major brands – Trek, Specialized, Giant, Accell and a few others. What could this audacious US$810 million (A$1.089 billion) move by a Dutch conglomerate mean for future…

“I Don’t Want Bikes to Become the Next Hand Sanitiser!”

We recently visited Pon.Bike Australia, the only major bicycle wholesaler to be headquartered in Adelaide, SA. Pon’s major bike brands include Focus, Cervélo and Kalkhoff. It is a subsidiary of Pon Holdings, one of the Netherlands largest companies with over 12,000 employees worldwide and business units across automotive, bike and various industrial and engineering services.…

Online Brand Canyon’s Sales Top $650 Million – With Huge Buyout Rumoured

German based global manufacturer Canyon saw its global sales grow by 30% to 400 million Euros (A$656 million) for its most recent financial year. Canyon, which only sells online, has had a Melbourne based Australian office for several years. Canyon ships customer orders to Australia individually via air freight and does not hold stock in…