PSI Bags Exclusive Partnership with EVOC

Person sitting on bench seat with bicycle

Melbourne, Victoria Munich-based bag and backpack manufacturer EVOC has announced a new exclusive distribution agreement in Australia with PSI Cycling. It confirmed its agency with Groupe Sportif will cease on 1st September 2023. EVOC, established in 2008, has been a leader in the evolution of high-quality, sporty backpacks, protection wear, bags and luggage for cyclists,…

Advance Traders Confirmed for Micromobility Expo

Royal Randwick Racecourse

Sydney, NSW Exhibitor confirmations for the 2022 Micromobility Conference & Expo have reached a crescendo, with Australia’s largest bicycle company, Advance Traders Australia, signing up to be part of the expo. The Brisbane-based wholesaler will have a selection of its e-bike brands on display: Merida, Norco, Moov8 and VeletriX. They will join a number of…

Lezyne’s Cagey AirTag Solution

Lezyne’s bidon cage

Frankfurt, Germany High quality accessories specialist Lezyne has unveiled its solution to attach and conceal Apple’s AirTag on bikes. The AirTag released by Apple in April 2021, uses a secure Bluetooth signal that can be detected by nearby devices through the Find My network. The location of the tag, and any item attached to it,…

Goodyear Taps Auto Tyre Expertise for Transit Bicycle Range

– Sponsored Content – As we wrote about previously here, automotive tyre giant Goodyear, founded in 1898 as a bicycle tyre company and now employing over 54,000 people worldwide, recently re-launched its bicycle tyre division. Goodyear bicycle tyres became available to Australian dealers from February 2020. Dealers can make great margins in a high volume…

Lezyne Upgrades Their Popular KTV Lights

– Sponsored Content – Lezyne was founded on March 1st, 2007, by industry icon Micki Kozuschek. Micki already had some serious runs on the board in bicycle product development, having founded Truvativ which he sold to SRAM in 2004. At a time when poorly engineered, plastic catalogue-copied accessories were the standard, Lezyne’s goal was Engineered…