Peter Stevens Group to Take Over ABUS Distribution in Australia

On 1st November 2020 Peter Stevens Group which includes PSI Cycling has announced an exclusive distribution deal with ABUS, the German manufacturer of motorcycle locks, bicycle locks and helmets, commencing 1st January 2021. 

Previously the brand was separately distributed by Velo Vita & TMO to the bicycle trade and Moto National Accessories P/L to the motorcycle trade. 

ABUS will be serviced by a dedicated team of territory account managers as well as being supported by Peter Stevens Group’s marketing team. 

Axel Rösler, Director Sales & Marketing ABUS Mobile Security, commented, “We see a bright future together with Peter Stevens Group and we are glad to consolidate both, our motorbike and bicycle category with one strong partner”. 

Paul Chiodo, Managing Director of Peter Stevens Group, said, “We are delighted that ABUS has chosen Peter Stevens Group as their exclusive distributor and representative in Australia. ABUS is an exciting and innovative brand and we are confident that our support will enhance their offering, enabling the brand to grow and flourish in our region.” 

In addition to bicycle locks, Abus also sells bicycle helmets overseas across road, MTB, urban and kid’s categories. PSI Cycling plans to introduce Abus helmets into the Australian market. 

Abus was founded in 1924. It remains family owned and now employs more than 3,500 people worldwide. Its activities include security products beyond only cycling. Abus sponsors the Movistar pro cycling team who wear its helmets. 

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