Advance Traders Confirmed for Micromobility Expo

Royal Randwick Racecourse

Sydney, NSW Exhibitor confirmations for the 2022 Micromobility Conference & Expo have reached a crescendo, with Australia’s largest bicycle company, Advance Traders Australia, signing up to be part of the expo. The Brisbane-based wholesaler will have a selection of its e-bike brands on display: Merida, Norco, Moov8 and VeletriX. They will join a number of…

Here’s Some Highlights You Can See at the Micromobility Conference & Expo

Specialized e-bike

Sydney, NSW With just over a fortnight until the inaugural Micromobility Conference & Expo, here’s a recap of recent news about just some of the attractions to see and experience: Specialized’s large-scale expansion into the urban bike market will be on full display, with confirmation its exhibit will focus on its commuter bikes and e-bike…

Radical Changes Proving Successful for TMO Sports

For many years the wholesaler now trading exclusively under the name TMO Sports was better known by the name of its sister company, Velo Vita.  But things started changing early last year when the lease for their combined warehouse / office space in the inner southern suburbs of Sydney was up for renewal.   This area is possibly the most tightly held and expensive industrial real estate…

Six Great Reasons to Sell Serfas Lights in Your Store

– Sponsored Content – Serfas has been represented in Australia for 22 years and counting by TMO Sports, which along with sister company Velo Vita, has long been one of most reliable and highly regarded wholesale partners for dealers throughout Australia. Serfas offers outstanding value for money for both dealers and consumers. This goes far…

TMO Sports Trials Innovative Social Media Based Marketing Strategy

Continental MTB Tyre

After many years with a previous distributor, Continental Tyres moved their Australian bicycle tyre distribution to TMO Sports in November 2017. Continental also updated their mountain bike tyre range about 12 months ago. Continental has been a very strong road tyre brand here for many years, but TMO Sports was finding it tough to gain…