Three Reasons Why Orbea’s Road Bikes are a Compelling Option for Your Store

By Phil Latz | 5th December 2024 |

Person riding a bike in the outdoors. — Orbea’s race winning Orca is ridden by team Lotto Dstny in the world’s top pro races including the Tour de France.

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If you sell road bikes through your store, then Orbea represents a compelling alternative.

Technical Excellence

Orbea’s roots go back more than a century. Based in the Basque Country of northern Spain, Orbea’s bikes are designed, manufactured and race proven in this legendary road cycling heartland. The mountainous Basque roads demand road bikes that are light and efficient for the ascents and sure handling for the descents.
Orbea’s flagship Orca road bike range excels in all these criteria at a weight from just 6.7 kgs, depending upon the model specifications.

My Orbea Customisation

These days, consumers are more demanding than ever and love customisation. Orbea’s MyO (My Orbea) program is one the first and most successful customisation programs in the market.
Customers can make a deeper level of customisation choices than other brands offer, across both the paint scheme (at no extra cost) and detailed component selection, via MyO’s intuitive online configurator. Customers simply have to click a component on the bike’s image, select their option and see the bike image change on the fly, along with an updated price.
For dealers, it means that you can make a good margin on high end road bikes without having to tie up more money and floorspace in stock – with special order custom bikes.

MyO bikes are individually air freighted from Spain for rapid turn-around times.

Screenshot of bicycle ecommerce web page. — Customers can select from a large range of colours and immediately see how it would look, accurately rendered on the computer image of the bike. The same intuitive feature applies to other customisations.

Lotto Dstny Partnership

Lotto is the oldest and one of the most storied teams in the UCI pro road cycling peloton. Founded in 1985, it has seen many great victories over four decades, not the least including those of top Aussies such as Cadel Evans, Robbie McEwen and others.

At the start of the 2024 season Lotto Dstny and Orbea announced their partnership, which as well as giving Orbea exposure in all of the Grand Tours, gives them the toughest test bed of all for new product development.

As every road bike dealer knows, a bike brand that features in the Tour de France in particular, gains huge recognition that makes it easier to sell.

To find out more about Orbea road bikes, contact their exclusive Australian distributor, Bike Box on 1800 228 229 or visit www.bikebox.com.au