TRAFFIC Ready to KRUSH European Bike Cleaning Market

By Scott Green | 31st August 2023 |

MTB wash company exhibiting at outdoor expo — KRUSH and TRAFFIC representatives at last week’s BYND the Hill MTB festival in Germany … (from left) KRUSH director Emma D’Arcy, Traffic’s Verena Hoppe, Daniel Schueller, Nik Lastrimborn, Maurice Quentin, Martin Kiesewetter and KRUSH Director Matt D’Arcy. Photo credit: KRUSH.

Mansfield, Victoria

Australian-made MTB cleaning product brand KRUSH has moved into the European market, following a new distribution partnership with German-based company TRAFFIC DISTRIBUTION.

KRUSH, a family-owned enterprise from Victoria’s high country, produces a range of bike wash, degreasers and lubricants for MTB and gravel bikes.

It began with its KRUSH Premium Bike Wash and After Wash Bike Spray, which the company launched at the 2016 Crankworx NZ.

KRUSH founder and director Emma D’Arcy said it will be exporting its full range to Europe through TRAFFIC, which has distribution centres and representatives in Germany and France, but distributes throughout the continent.

She said the distributor’s knowledge as experienced cyclists and high-level competitors would be valuable into guiding KRUSH into its new market.

“Made up of riders from BMX to mountain bike pros, ambitious roadies to cross country riders, TRAFFIC’s diversity guarantees a customer service which is not only shaped by competence and professionalism, but by a high level of enthusiasm and product knowledge,” the Aussie company says.

Emma said as part of the expansion into Europe, KRUSH is preparing to announce new products in early 2024.

Krush is already exporting into the US, NZ and Singapore and has plans in place to move into Canada and boost its presence in North America.

KRUSH products are also stocked in more than 600 stores throughout Australia.