TRAFFIC Ready to KRUSH European Bike Cleaning Market

Mansfield, Victoria

Australian-made MTB cleaning product brand KRUSH has moved into the European market, following a new distribution partnership with German-based company TRAFFIC DISTRIBUTION.

KRUSH, a family-owned enterprise from Victoria’s high country, produces a range of bike wash, degreasers and lubricants for MTB and gravel bikes.

It began with its KRUSH Premium Bike Wash and After Wash Bike Spray, which the company launched at the 2016 Crankworx NZ.

KRUSH founder and director Emma D’Arcy said it will be exporting its full range to Europe through TRAFFIC, which has distribution centres and representatives in Germany and France, but distributes throughout the continent.

She said the distributor’s knowledge as experienced cyclists and high-level competitors would be valuable into guiding KRUSH into its new market.

MTB wash company exhibiting at outdoor expo
Emma (left) and Matt D’Arcy with KRUSH rider ambassadors Caroline Buchanan and Harriet Burbidge-Smith at the BYND the Hill MTB festival. Photo credit: KRUSH.

“Made up of riders from BMX to mountain bike pros, ambitious roadies to cross country riders, TRAFFIC’s diversity guarantees a customer service which is not only shaped by competence and professionalism, but by a high level of enthusiasm and product knowledge,” the Aussie company says.

Emma said as part of the expansion into Europe, KRUSH is preparing to announce new products in early 2024.

Krush is already exporting into the US, NZ and Singapore and has plans in place to move into Canada and boost its presence in North America.

KRUSH products are also stocked in more than 600 stores throughout Australia.

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