Anaconda: Sold Out… But Still Discounting

By Phil Latz | 28th August 2020 |

A visit to a local Anaconda Store during mid-August revealed a bicycle section completely devoid of all adult bikes. There were a handful of children’s bike models. Normally there would be at least a dozen or more adult bikes on display, but a helpful salesperson explained that, like most other bike retail outlets, they haven’t…

How Much do You Know About Mass Merchants?

By Phil Latz | 25th October 2019 |

Depending upon who you talk to, Mass merchants account for anywhere between about 60% and 75% of Australia’s bicycle sales, as measured by volume. Due to their much lower average price than independent bicycle dealers (IBD’s), their share of sales as measured by dollars would be significantly smaller. But in a market where a competitor…