Posts Tagged ‘Mike Sinyard’
Specialized Appoints First Chief of Worldwide Markets
California, US Former Pon.Bike and Canyon chief Armin Landgraf has been appointed Specialized’s Chief of Worldwide Markets. A statement by Specialized says Armin will be “responsible for driving excellence and innovation in rider and retailer engagement to create a modern ecosystem that amplifies benefits to riders, retailers, and the brand”. “Armin knows how to lead…
Sinyard Names CEO Successor to Bring ‘Specialized Forever’
Morgan Hill, California, US Specialized founder Mike Sinyard is stepping aside as CEO, 48 years after starting the company. Mike announced this month he has appointed former Dyson executive Scott Maguire to replace him as CEO. Mike, now aged 72, will continue as Specialized’s chairman and will focus his energies as the company’s chief rider…
Trek and Specialized Make Major Responses to Black Lives Matter Movement
The two biggest USA based cycling brands, Trek and Specialized and have separately made major announcements in response to the Black Lives Matter movement. Trek’s owner and President John Burke made this blog post on 2nd June entitled ‘When Justice is Not Enough’. He followed this with a six point announcement of what Trek would…