Scott Sports Buys Bicycle Superstore to Preserve Partnerships

By Scott Green | 23rd February 2023 |
Bicycle shop front exterior

Melbourne, Victoria Australasia’s largest bicycle company, Sheppard Cycles, is purchasing Victorian retailer Bicycle Superstore Group, to help secure Sheppard’s position in the market. “An opportunity arose to retain the Bicycle Superstore Group within our business while we find the right independent retailer to take the reins – one that we can partner with for the…