Posts Tagged ‘SRAM’
SRAM Buys Time
SRAM has completed the purchase of the Time Sport pedal business from Rossignol Group. The acquisition adds another brand to SRAM’s portfolio of RockShox, Avid, Quarq, Zipp, and Truvativ and gives it a distinct pedal brand and technology should it choose to re-enter the growing market for pedal-based power meters. Other than some Truvativ flat…
SRAM is Aiming for 50% Female Workforce and Cycling Share
SRAM has announced that it will join a wider effort to promote gender parity across riding, racing, advocacy and its own employment. For 2020, the component maker has made four commitments to support these efforts; community, work, youth and athletes. “SRAM believes that achieving gender parity in cycling is imperative for the long-term success of…