SRAM has announced that it will join a wider effort to promote gender parity across riding, racing, advocacy and its own employment.
For 2020, the component maker has made four commitments to support these efforts; community, work, youth and athletes.
“SRAM believes that achieving gender parity in cycling is imperative for the long-term success of the industry as a whole and our commitments will be sustained well beyond International Women’s Day on March 8th,” said Sara Jarrell, Marketing Coordinator of Women’s Programs at SRAM.
Marked by the #EachForEqual hashtag on social media, SRAM’s pledge to join the movement to offer equal opportunity starts with community, for which the firm has its long-term commitment to the SRAM Women’s Program, now in its fourth year of operation.
SRAM’s global workforce today is 41% female. The U.S. team has grown the number of women by 11.5% in the past three years.
A longer version of this article was first published in Cycling Industry News.