Not Just a New eBike, but a New Category!

Product shot of adventure e-cargo bike

~ Sponsored Content ~ Previously we’ve had mountain bikes and we’ve had cargo bikes, but now there’s the Tern Orox, the world’s first adventure cargo bike. “Six years ago, we introduced the GSD with the belief that a compact and easy-to-ride bike capable of carrying passengers and cargo would get people out of their cars…

Three Examples of Increasing Product Diversity

Man standing with bicycle on display at expo

Taipei, Taiwan Just two decades ago the cycling market was much simpler. In Australia there were mainly just road, mountain and family/kids bike categories. There were virtually no ebikes, no gravel bikes, no bike share, no cargo bikes, no subscription schemes, not to mention, no e-scooters. The 2024 Taipei Cycle reflects all of these changes,…