Velocio Purchase a Good Fit For SRAM

By Scott Green | 24th March 2022 |
Velocio’s focus on environmental responsibility and inclusive culture resonated strongly with SRAM.

Londonderry, New Hampshire, US Components giant SRAM has moved into cycling apparel by purchasing fellow US company Velocio this month. “Velocio’s three brand pillars resonate strongly with their customers and SRAM, and despite being a small brand, they’ve made an outsized impression within the cycling community. Their significant growth has reflected the value they provide…