Time Bike and Pedal Business Has Been Sold

By Phil Latz | 25th June 2020 |

Groupe Rossignol has announced the sale of the Time bike and pedal business to WhaTTfornow, a four-year-old e-bike brand. Rossignol said it would concentrate its bike market activities on its Felt and Rossignol bike brands instead of Time, which has failed to reach sales goals since its acquisition in 2016. According to the release, the…