Bicycle Commuting Might Grow Due to Coronavirus

The global coronavirus pandemic is developing so quickly that no-one, including those in positions of authority, can accurately predict what is going to happen next. But with each day it seems more likely that one consequence for larger cities will be at least a temporary increase in the percentage of commuting trips done by bicycle.…

Magicshine Offers Massive Lumen Outputs and Great Value

– Sponsored Content – Magicshine was founded in 1999 and has been focused on outdoor lighting areas over the past 20 years. With a mission to provide people with high performance and cost-effective lights for extensive outdoor activities Magicshine are also known for superior industry technology and innovation. Magicshine is well known for their high-powered…

Six Great Reasons to Sell Serfas Lights in Your Store

– Sponsored Content – Serfas has been represented in Australia for 22 years and counting by TMO Sports, which along with sister company Velo Vita, has long been one of most reliable and highly regarded wholesale partners for dealers throughout Australia. Serfas offers outstanding value for money for both dealers and consumers. This goes far…

Lezyne Upgrades Their Popular KTV Lights

– Sponsored Content – Lezyne was founded on March 1st, 2007, by industry icon Micki Kozuschek. Micki already had some serious runs on the board in bicycle product development, having founded Truvativ which he sold to SRAM in 2004. At a time when poorly engineered, plastic catalogue-copied accessories were the standard, Lezyne’s goal was Engineered…

SRAM is Aiming for 50% Female Workforce and Cycling Share

SRAM has announced that it will join a wider effort to promote gender parity across riding, racing, advocacy and its own employment. For 2020, the component maker has made four commitments to support these efforts; community, work, youth and athletes. “SRAM believes that achieving gender parity in cycling is imperative for the long-term success of…

We Ride Australia’s Bicycle Summit Announced, But USA Tour Cancelled

Australia’s bicycle industry funded national cycling advocacy organisation We Ride Australia has announced that their annual Australian Bicycle Summit will be held in Canberra. This year’s Summit will return to Canberra after a four year absence while the summit was held in Brisbane, Sydney and Melbourne respectively. The date has been set for Wednesday 19th…

Free Software to Help Bike Shops Through Virus Shut Down

Leading bike industry software solutions provider CykelOS (formerly known asBikeBookings) has spent years developing a highly refined system for workshopmanagement and bike rentals. Now co-founders Kristen and Natalie Britz have decided to provide their software, which usually costs $50 per month, free of charge with no strings attached. “From day one our intention has always…

Sea Otter Classic Announces New Dates

Sea Otter Classic has announced new dates, with the event now taking place between 1st – 4th  October 2020, subject of course to the corona virus situation improving before then. Other than the date changes, the location and racing schedules for Sea Otter will remain essentially the same. The show, which was due to take…

How to Increase Your Lifespan by Years

A study published on 2nd March in the scientific journal Cardiovascular Research has concluded that air pollution reduces average life expectancy for all people worldwide by three years. In comparison, tobacco shortens life expectancy by 2.2 years, HIV and Aids by 0.7 years and violence and deaths in wars by 0.3 years. The researchers from…