Branding

Your Brand is So Much More Than Just Your Logo.

Successful businesses understand the importance of branding. They respect key laws of branding and build their ‘brand equity’, that is, the value of their brand.

Brands can be worth many billions of dollars. Think of the Golden Arches or Flying Kangaroo.

Your logo’s ultimate power is that it represents the positive attributes of your company at a single glance.

You need to start by defining exactly what key attributes you want your brand to stand for. Then we’ll share how to create your own logo and corporate style.

The final hurdle, at which so many small businesses stumble, is to then use your brand and style consistently across everything that you do.

If you follow the simple steps in this video and take control of your branding, you’ll gain a competitive edge in your marketplace and build your brand equity.

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