Second Eastern Conquest for WA Mobility Assist Specialist

Three people at Eurobike expo stand

Melbourne, Victoria A WA e-bike importer and retailer with a focus on mobility assist vehicles is preparing to open its first outlet in the eastern States. Future Bicycle Innovations has been operating its eBikers store in Fremantle for 16 years and has purchased the iBikes store in Melbourne as a platform for its eastern seaboard…

Melbourne Mum’s World First Secures Heads and Bikes

Woman holding bike lock helmet

Melbourne, Victoria Melbourne mum Lisa Cotton has created the first commercially available bicycle helmet with a built-in secure bike lock – inspired by her own experiences during Covid lockdowns. Her Headlokt helmet was launched with its official website last month, with pre-orders now available.   “We have worked really hard to keep the helmet lightweight…

TRAFFIC Ready to KRUSH European Bike Cleaning Market

MTB wash company exhibiting at outdoor expo

Mansfield, Victoria Australian-made MTB cleaning product brand KRUSH has moved into the European market, following a new distribution partnership with German-based company TRAFFIC DISTRIBUTION. KRUSH, a family-owned enterprise from Victoria’s high country, produces a range of bike wash, degreasers and lubricants for MTB and gravel bikes. It began with its KRUSH Premium Bike Wash and…

New Sales Appointments: Groupe Sportif & TEBCO

Portrait of Peter Raillon

Melbourne, Victoria Distributor Groupe Sportif has appointed a new territory sales manager for NSW, Peter Raillon. It marks a return for Peter, who has served in a similar role with the Melbourne-based distributor, as part of his more than 20 years’ experience in the Australian bicycle and motocycle retail and wholesale industries. Group Sportif spokesperson…

microFleet Seeks Capital Injection to Launch Docking Station

Two men at expo

Melbourne, Victoria Two e-cargo bike brands, California’s Loden and Belgium’s Bike43, have been introduced to the Australian market as part of a Melbourne company’s preparations to launch a complete solution for bicycle fleet operators. microFleet’s introduction of Loden and Bike43, to complement its own house brand, Cargo Craft, and round out its fleet offering as…

Bikecorp Partnership Illuminates Knog Path Towards Ambitious Growth

Four men at bike expo

Melbourne, Victoria Knog has signed Bikecorp as its new Australian distribution partner, as the brand aims for “ambitious” growth targets with its award-winning bicycle lights, security devices and growing portfolio of other cycling and outdoor products. “As a proud Australian-based business, it was imperative to us that Knog’s Australian distributor shared Knog’s ambitious targets for…

Bicycle Depot Opening New Store in Melbourne

Man standing with bike at expo

Melbourne, Victoria A new bicycle and accessories showroom in Melbourne will be opened next month by Tom Sherlock – his latest venture in a bike industry career spanning almost half a century. Tom is preparing to open the Bicycle Depot showroom in Epping, to accompany his online sales operations of the same name, and with…

Bike Store Wisdom Secures a Decade of Lock Innovation

A parked bike locked to street bike rack

~ Sponsored Content ~ It’s 10 years since KWT Imports general manager and Park Lock founder Eamon Thompson wisely heeded the advice of a Melbourne bike store owner calling for a greater selection of quality U locks for bikes. Eamon was visiting the Bike Zone store when its owner, Mocha Ishay, declared the market was…

Four New Board Members for Bicycle Industries Australia

Two men at expo

Melbourne, Victoria Bicycle Industries Australia’s board has been bolstered by a number of newcomers, including representatives of the nation’s three largest bike brands. Delegates from Specialized Bicycle Components (planning and operations manager Wade Budden), Trek Bicycle Asia Pacific (advocacy and engagement manager Mark Eedle) and Giant Group (marketing manager Alistair Wilson) were confirmed as new…

Yarra Valley Cycles Aiming for Big Impact with New Store

Interior or bicycle store in construction phase

Lilydale, Victoria One of Australia’s largest independent bicycle dealers, Yarra Valley Cycles, is set to triple its floorspace with a shift to a new premises in Lilydale it says will be unique in this country. Work is well underway to convert its new Main Street building and the team is preparing to start the move…