Marketing

How You Can Advertise More Effectively I know that many small business owners find the whole world of advertising stressful. It’s a bit like going to the dentist. They know they have to do it, but really don’t enjoy the experience. In this episode, I give you key tools so that you can get better…

Your Brand is So Much More Than Just Your Logo. Successful businesses understand the importance of branding. They respect key laws of branding and build their ‘brand equity’, that is, the value of their brand. Brands can be worth many billions of dollars. Think of the Golden Arches or Flying Kangaroo. Your logo’s ultimate power…

Welcome to the Big Bold World of Marketing! When you ask many business people what they think marketing means, they’ll say ‘Advertising’. But advertising is just one aspect of marketing. In fact, Advertising will be one of only 11 specific aspects of marketing that we’ll be examining in more detail through Series Three. In this…