Cycle Tourism
Equipping Your Customers for Their Next Adventure
In last month’s blog, we heard from two local retailers about their identification of the need to equip local cyclists for new adventures. This month let’s delve further into what that means for you. Second waves not withstanding, travel restrictions are easing, to varying extents across the country and in different regions. Lo and behold,…
Two Dealers See Opportunities Ahead for Bicycle Tourism
By Anna Gurnhill This month I spoke with two local bike retailers about their perspectives on bicycle tourism, and what it means for their business. Phil Hopkins, Kingston Foreshore Cycles, ACT I admit, I was thrown at the outset of my chat with Phil at Kingston Foreshore Cycles when – not long into the conversation…
Customers Who Stay Longer in Your Shop Spend More!
How do you create a welcoming space where cyclists, including bicycle tourists, will visit more frequently, stay longer and spend more? With more and more retailing being done online, there’s one thing that local bike stores can own, where the digital can’t compete – that’s creating welcoming spaces where cyclists, including bicycle tourists, want to…
Three Simple Ways to Attract More Bicycle Tourists to Your Business
Those elusive bicycle tourists – Who are they? Where are they coming from? How do they hear about you and support your local business? Attracting local cyclists to your business can be hard enough, let alone those visiting from who-knows-where. How do you possibly position your business and market to those visiting from all corners…
Cycle Tourist Numbers up 40% in Popular Cycle Region
Victoria’s High Country has experienced a 40 per cent rise in cyclists touring the region in just 12 months, cementing the North East as one of the world’s top trail cycling destinations. This represents an extra 40,000 cyclists coming the region since Victoria’s state government invested $12 million into the North East Cycling Optimisation Project.…
Three Ways You Can Capitalise on the Bicycle Tourism Boom
The global bicycle tourism industry is worth three times more than the bicycle product industry. If you own a bike store, it’s worth paying close attention to this experience-based side of the industry. You’ll want to stay abreast of the radical transformations of the bicycle tourism industry and its ever-growing audience, including cyclists from all…
New Trails = More Sales
You can see a pattern emerging all over Australia and New Zealand. When enticing new cycling infrastructure is built, such as a new mountain bike trail network or a rail trail, then businesses that embrace the new opportunities grow and prosper. Australia is about to see unprecedented government investment in new recreational trails. We’ll share…